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Next and previous Page in Workspace (Pathing IQ)

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Level 4

01-06-2020

Hello friends!

I submitted this post before, but it got deleted during the Experience League migration. So here it is again!

Right now, there is no easy way to generate a next- or previous page report in Analysis Workspace. It is something that has been requested countless times. We can do a bit with Segments from the Flow Visualization, but that is a very involved process. But since we are able to change Metric calculations with Attribution IQ, why not do something similar with Dimensions as well? I would call this: Pathing IQ!

Ideally, we would have the option to change the Pathing logic for any Dimension by clicking the little gear icon, like with metrics:

12-12-_2019_08-24-10.png

Once opened, we could change the pathing logic like with Metrics. Things we could select there could be items like "Current", "Previous", or "Next". Ideally, we would also have "Entry" and "Exit" in there to clean up the Dimensions list. All would be available for Visit and Visitor levels. It could look like this:

12-12-_2019_08-26-27.png

Now we could break down one Dimension by another using that changed Pathing logic:

12-12-_2019_08-44-31.png

So far for my thoughts. What do you think?

Best,

Frederik

13 Comments

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Level 1

27-01-2021

+1

 

This would be indeed very helpful. One use case which come directly in my mind: Entry Page/URL on Visitor Level. Sometimes you see visits with entry page = your login/basket (mostly because of session timeouts) and you want to have the "original entry page of that visitor". At the moment you could achieve that via extra evars with allocation "first" and visitor scope. The mentioned idea would be much easier and remove overhead of "real" variable configuration etc..

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Level 1

04-11-2021

I give this recommended workspace enhancement two thumbs up! 👍👍

Don't forget to add a corresponding next page instances or just an instances metric like the legacy reports.

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Level 1

05-11-2021

Yes please! I've done the "Segments from the Flow Visualization" that Frederik mentioned, but it's a bit cumbersome and certainly not as versatile as an actual "next page" dimension.