Make Paid/Natural Search Keywords built in eVars for Classifications, etc.

markc44481791

12-02-2010

Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.

24 Comments (24 New)
24 Comments

adamgreco0

13-02-2010

Add to this Search Engines as well.  Why not let any out of the box variable be classified (i.e. Visit Number) so we don't have to waste custom variables to duplicate these reports?

avromie2

18-02-2010

Move Natural Keywords from session based to visitor based, so you can compare youf paid vs and natural keywords.

boothrich

25-03-2010

Great Idea!  This could really help with Classification potentially.  Currently we have to run SAINT every month to reclassify all the new keyword/text ad combinations when there should be a way to setup default classifications that persist if desired.  I dont want to reclassify the same keyword 10 times if I have 10 text ads that were clicked.  Paid search is already running through SearchCenter I would think this is a no brainer to setup.

hi_nick

07-09-2010

All Traffic Sources variables should be turned into out of the box eVar type variables and they should allow you to adjust their expiration beyond the visit, but don't allow things like keywords to be overwritten by direct load on subsequent visits.

BretGundy

Employee

07-10-2010

Does the marketing channels report help resolve this? Keywords can be classified there.

cameron_cowan

07-04-2011

For those customers that have SearchCenter, the organic search query, the paid search query, and the paid search keyword (tracking code) are now all stored in their own eVars so they can use either first or last allocation, they can have their cookie expiration extended beyond the visit, and they can be classified to your heart's content.

dwright

Employee

17-11-2011

How does this apply to T&T?

markc44481791

31-01-2012

"Partially Implemented" as of April 2011?

 

This idea is for Site Catalyst - Not yet Partially Impemented - Can we please correct the status on this?  Thanks

katyn15

23-04-2012

Yes, this had not been implemented on SiteCat at all. Is there an ETA for that?

dbnelson75

24-04-2012

Although you can use a custom variable (s.prop or evar), I would like to be able to use SAINT and classifications natively with the File Downloads section.

 

Surprized this isn't allowed.

 

Thank you for the consideration.