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Make Paid/Natural Search Keywords built in eVars for Classifications, etc.

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Level 10

2/12/10

Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.

24 Comments

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Level 10

2/13/10

Add to this Search Engines as well.  Why not let any out of the box variable be classified (i.e. Visit Number) so we don't have to waste custom variables to duplicate these reports?

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Level 1

3/25/10

Great Idea!  This could really help with Classification potentially.  Currently we have to run SAINT every month to reclassify all the new keyword/text ad combinations when there should be a way to setup default classifications that persist if desired.  I dont want to reclassify the same keyword 10 times if I have 10 text ads that were clicked.  Paid search is already running through SearchCenter I would think this is a no brainer to setup.

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Level 1

9/7/10

All Traffic Sources variables should be turned into out of the box eVar type variables and they should allow you to adjust their expiration beyond the visit, but don't allow things like keywords to be overwritten by direct load on subsequent visits.

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Level 1

4/7/11

For those customers that have SearchCenter, the organic search query, the paid search query, and the paid search keyword (tracking code) are now all stored in their own eVars so they can use either first or last allocation, they can have their cookie expiration extended beyond the visit, and they can be classified to your heart's content.

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Level 10

1/31/12

"Partially Implemented" as of April 2011?

 

This idea is for Site Catalyst - Not yet Partially Impemented - Can we please correct the status on this?  Thanks

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Level 3

4/24/12

Although you can use a custom variable (s.prop or evar), I would like to be able to use SAINT and classifications natively with the File Downloads section.

 

Surprized this isn't allowed.

 

Thank you for the consideration.