Make Paid/Natural Search Keywords built in eVars for Classifications, etc. | Community
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mcolema1
Level 5
February 13, 2010
Investigating

Make Paid/Natural Search Keywords built in eVars for Classifications, etc.

  • February 13, 2010
  • 24 replies
  • 22957 views

Make Search Keywords, for Natural & Paid, native built in system variables (at least eVars) so that we can Classify them for Segmentation, Pathing, Fall Outs, Path Finder, etc.

    24 replies

    adamgreco0
    adamgreco0
    Level 7
    February 13, 2010

    Add to this Search Engines as well.  Why not let any out of the box variable be classified (i.e. Visit Number) so we don't have to waste custom variables to duplicate these reports?

    avromie2
    avromie2
    February 18, 2010

    Move Natural Keywords from session based to visitor based, so you can compare youf paid vs and natural keywords.

    boothrich
    boothrich
    March 25, 2010

    Great Idea!  This could really help with Classification potentially.  Currently we have to run SAINT every month to reclassify all the new keyword/text ad combinations when there should be a way to setup default classifications that persist if desired.  I dont want to reclassify the same keyword 10 times if I have 10 text ads that were clicked.  Paid search is already running through SearchCenter I would think this is a no brainer to setup.

    N
    Adobe Employee
    Nick_HechtAdobe Employee
    Adobe Employee
    September 7, 2010

    All Traffic Sources variables should be turned into out of the box eVar type variables and they should allow you to adjust their expiration beyond the visit, but don't allow things like keywords to be overwritten by direct load on subsequent visits.

    B
    Adobe Employee
    bgundersenAdobe Employee
    Adobe Employee
    October 7, 2010

    Does the marketing channels report help resolve this? Keywords can be classified there.

    cameron_cowan
    cameron_cowan
    April 8, 2011
    For those customers that have SearchCenter, the organic search query, the paid search query, and the paid search keyword (tracking code) are now all stored in their own eVars so they can use either first or last allocation, they can have their cookie expiration extended beyond the visit, and they can be classified to your heart's content.
    D
    Adobe Employee
    dwright-adobeAdobe Employee
    Adobe Employee
    November 17, 2011

    How does this apply to T&T?

    M
    mcolema1Author
    Level 5
    January 31, 2012

    "Partially Implemented" as of April 2011?

     

    This idea is for Site Catalyst - Not yet Partially Impemented - Can we please correct the status on this?  Thanks

    katyn15
    katyn15
    Level 3
    April 23, 2012

    Yes, this had not been implemented on SiteCat at all. Is there an ETA for that?

    dbnelson75
    dbnelson75
    Level 2
    April 24, 2012

    Although you can use a custom variable (s.prop or evar), I would like to be able to use SAINT and classifications natively with the File Downloads section.

     

    Surprized this isn't allowed.

     

    Thank you for the consideration.

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