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Coffee Break: Join us on Wednesday, April 5th at 10am PT to chat with Ben Gaines, Director of Product Management for Adobe Analytics. Ben will be online to answer your Analytics and Adobe Summit questions.

Make Mobile Services \'Marketing Link Builder\' a standard part of Adobe Analytics


Community Advisor


...just some food for thought 🙂

I find it really confusing that we have to buy 'Mobile Services' to get access to the marketing link builder capability.

It feels like it is just such a fundamental analytics requirement to understand what marketing channel is driving app downloads etc. that it should just be a standard part of Analytics rather than hived off and bundled with a push notification capability (always seemed like an odd pairing!).

The website equivalent would almost be like trying to sell the s.campaign/marketing channel variables as a separate add on