Lift & Confidence for calculated metrics in A4T

archits30249934

20-12-2017

The current document for A4T says that every metric is available, including any custom or calculated metrics that are built-in in Analytics. However, when we select the calculated metrics as the primary goal for an activity in Target, the lift and confidence calculations are not available in Target and Analytics.

Edit: While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence interval calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

7 Comments (7 New)
7 Comments

dwright

Employee

09-01-2018

Calculated Metrics are available in the reporting, but Lift and Confidence is not calculated, as per the FAQ:

Lift and confidence - A4T FAQ

archits30249934

16-04-2018

Is there a future plan to introduce lift and confidence calculation for calculated metrics in A4T?

Amelia_Waliany

Employee

01-05-2019

Yes, there is a future plan to introduce lift and confidence calculation for in A4T. Thank you for this suggestion and to all who voted on this idea!

archits30249934

13-05-2019

Hi Amelia,

While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

kathryns6136032

10-07-2019

The link provided by dwright@adobe.com throws a 404 error when I try to access it: Lift and Confidence - A4T FAQ.  Can you provide an updated link.

dwright

Employee

10-07-2019

I updated the link above to the new one. New URL is: Lift and confidence - A4T FAQ

kathryns6136032

11-07-2019

Thank you!