Lift & Confidence for calculated metrics in A4T | Community
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A
architsaini
Level 2
December 21, 2017
New

Lift & Confidence for calculated metrics in A4T

  • December 21, 2017
  • 9 replies
  • 21215 views

The current document for A4T says that every metric is available, including any custom or calculated metrics that are built-in in Analytics. However, when we select the calculated metrics as the primary goal for an activity in Target, the lift and confidence calculations are not available in Target and Analytics.

Edit: While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence interval calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

    9 replies

    D
    Adobe Employee
    dwright-adobeAdobe Employee
    Adobe Employee
    January 9, 2018

    Calculated Metrics are available in the reporting, but Lift and Confidence is not calculated, as per the FAQ:

    Lift and confidence - A4T FAQ

    A
    architsainiAuthor
    Level 2
    April 17, 2018

    Is there a future plan to introduce lift and confidence calculation for calculated metrics in A4T?

    Amelia_Waliany
    Adobe Employee
    Amelia_WalianyAdobe Employee
    Adobe Employee
    May 1, 2019

    Yes, there is a future plan to introduce lift and confidence calculation for in A4T. Thank you for this suggestion and to all who voted on this idea!

    A
    architsainiAuthor
    Level 2
    May 14, 2019

    Hi Amelia,

    While this idea is being considered for future, it would be awesome if Adobe can share how to build a calculated metric in Adobe Analytics for confidence calculation. I understand that the calculated metric builder has some advanced formula and functions but how to use them for the confidence calculation?

    K
    kathryns6136032
    Level 3
    July 10, 2019

    The link provided by dwright@adobe.com throws a 404 error when I try to access it: Lift and Confidence - A4T FAQ.  Can you provide an updated link.

    D
    Adobe Employee
    dwright-adobeAdobe Employee
    Adobe Employee
    July 10, 2019

    I updated the link above to the new one. New URL is: Lift and confidence - A4T FAQ

    K
    kathryns6136032
    Level 3
    July 11, 2019

    Thank you!

    J
    Adobe Employee
    JenLa5Adobe Employee
    Adobe Employee
    January 28, 2021

    Lift & confidence is available in the A4T panel for standard (non-calculated) metrics. Support for calculated metrics in L&C is something that is on the backlog for future consideration, so moving this idea back to New.

    P
    PraharshaAnkem
    New Member
    May 27, 2021

    Lift is the percent difference between your control page results and a successful test variant.

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