Integrate Marketing Channel Report with Genesis

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jasonegan

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jasonegan

jasonegan

03-08-2010

At this time, the Genesis integrations will send data to the s.campaign variable and also automate the creation of classifications within the standard campaign report (or other eVar). The tracking codes generated by Genesis integrations such as DART or Email can at this time be pulled into Adobe's new Channel Report that was released in SiteCatalyst 14.8. However, the auto-generated classifications cannot be pulled into the Channel Report (aside from doing so manually). The idea here is for Adobe to enable the following as a part of Genesis and SiteCatalyst:

 

 

  1. Allow the Channel Report to be chosen as the integration point in Genesis setup
  2. Allow automated classifications to occur in the channel report's classifications (as opposed to just eVars)
Another possible option could be for Genesis to automate the copying of classifications to the Channel Report since it will already be happening for the chosen eVar.
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