Geosegment ALL variables & events/metrics not just Visits

markc44481791

12-02-2010

The built in ability to look at clustering & segments of behavior on a geographic basis is a significant natural segmentation that we can not readily do. The data to do this has been collected almost since day 1 and associated to the Page View even down to DMA but but is isolated to only Visit Geosegment reports making it largely untapped and little use.

 

These Geosegments should be available automatically as both metrics (to break down any eVar/sProp) and as dimensions to break down any Metric/Event.

 

It would impact the full suite of tools for even the most obvious of things like regional produc recomendations, targeting messaging & campaigns, actually discovering trends, search behavior, etc. Not to mention global differences for multi-national clients.

 

SEE ALSO:  IDEA: Graphic Map Reports  When this is available viewing & dashboarding aswould be very intuitive.

3 Comments (3 New)
3 Comments

acronym_media

22-08-2012

Kind of funny that literally every other web analytics tool on the market has been able to do this since about 2005 but Omniture still hasn't realized that just maybe people might care about how many conversions come from geographies, not just traffic.

romendez

17-10-2012

Issues like this make it really hard to defend SiteCatalyst agaist a free tool like GA! Please look into adding this.

benjamingaines2

12-09-2013

This has been available for several months now.