Don't mix Visits and Instances in funnel reports

[#1]

Hi,

In funnel reports we can use the "Visits (report-specific)" metric. As soon as a filter is applied, instead of the amount of Visits, the amount of Instances is shown. Unfortunately the report still uses "Visits" as description.

This is no bug. ClientCare:

"In funnels, the "Visits (Report-Specific)" metric will be Instances, but only if you have defined a filter. In that case, it will be Instances of the defined Filter value. If no filter is specified, "Visits (Report-Specific)" will be Visits."

Conclusion of ClientCare:

"though it is not necessarily intuitive, this function is indeed working as designed".

(emphasis by me)

My idea is, maybe it is old-fashioned, use the correct name of the metric. If the report shows Instances, don't call them Visits.

so long

nic

m1985_funnel and eVar.jpg ‏20 KB

[#2]

Hello!

I totally agree with nic. This is confusing for us "experts" in SiteCatalyst already. For a normal user that is very distracting and contributes to the ideas that the tool might not work correctly and as soon as this starts many people stop using it.

@Omniture: please stop showing one metric / dimension and calling it something else!

Other example: referring domains in a break down shows types/bookmarked for ALL page views that had "unknown" before. Only a small part of that is types/bookmarked. Many of them come from internal and hence do not have a referrer!

Best regards,

Claudia

[#3]

I agree too.. I was the one asking Nic as I was confused!!

Beatrice

PS why is it difficult to have it changed since it is wrong? It should be in Omniture's best interest!

[#4]

I think you will find many of these issues resolved in a future release of SiteCatalyst. We are making platform changes that I believe will remove the need to rely on these unclear metrics in most cases. I am going to mark this as "In Progress" for the time being, and we can revisit this if necessary.

[#5]

Hi Ben, Hi Adobe,

the issue was indeed solved. The current SCv15.x is showing both Visits and Instances in filtered funnel reports.*1

I can send proof if needed. Else I think, we can consider this as "Implemented".

so long

nic

*1 AND (Visits not equal Instances) AND (both metrics show the same values as in the ranked report)

[#6]

The new funnel (Fallout) visualization in Analysis Workspace does not force this limitation.