Adobe Analytics

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Contextual data for geographic dimensions

Level 3

4/9/18

The additions of maps to Analysis Workspace has been a nice evolution, but most US businesses will find that the volume of activity is highly correlated to population size. It would be really valuable to have population context available by default within Adobe analytics so that users may quickly analyze which regions over or under index on performance in relation to population. This would make the map tool and geographic dimensions significantly more valuable.