Click Through Quality metrics

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gaurav2

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gaurav2

gaurav2

23-02-2010

Most sitecatalyst implementations end up getting a getValOnce enabled on campaigns thus giving the campaign responses exclusive of reloads and back button etc. very few people know of the Click Through Quality plugin which provides the Click Past and Total Click Through metrics. The Click Past metric is the equivalent of Bounce Rate for Campaigns and holds the same relationship to campaigns that bounce rate does to pages.

 

For those who havent heard of it Click Past denotes the number of Visits where the Campaign respondent visited another page after the landing page (clickd past the landing page). This definition is also inferred as no such definition has been authentically provided by Omniture.

 

Unfortunately,  this metric is not available even as a calculated metric the way Bounce (Single Access / Entries) is. While there is another post that suggests making Bounce rate a default metric - whether it gets done for all metrics or not - these two additional metrics should be provided out-of-the-box without we having to spend two success events for the same.