Change "prior 4 week" to "prior 4 week average" in Site Catalyst trending

office_space

28-07-2010

Site Catalyst is a great resource, but the trending options could be more robust, particularly in the dashboards.  Currently we can look at the prior 4 week trend line, but that is not very meaningful to our business.  A more standard metric which is often used for on-air ratings is the prior 4 week average. This would tell us whether this past Tuesday, for example, was strong or week relative to the most recent month's performance on Tuesdays.   Along these same lines, the prior 52 week average is misleading because the exact date a year ago does not fall on the same day of the week, and programming patterns are mostly tied to day of week versus a specific date. So for last week's Comic-Con, the dashboards show a comparison of this year's Wed-Sun against last year's Tues-Sat.  It would be fantastic if these issues could be addressed!

1 Comment (1 New)
1 Comment

claudia61

04-08-2010

Hello.

 

I like the idea. Although I would not wan to remove the 4 week prior and I always thought to be honest that 52 weeks prior would also compare Monday to Monday and not January 2nd to January 2nd.

 

I would like to have this average feature as addition to the trend lines we have right now. It would be great to have a feature where you could set the time period of which you would like to have the average from. This can be different in many businesses. Often it depends on campaigns. So it would be great to determine a time frame and get the average traffic etc. From within this time frame compared to the latest stats. This is something we currently do in Excel but having this in SiteCatalyst would be wonderful.