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Brand/Non-Brand search term variable

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wath360
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wath360
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31-07-2012

I'd like to see a new feature introduced that gives you the ability to set up automatic classification of search terms as either brand or non-brand.

(I know there is an engineering solution for this but I'd like to see something 'out of the box' introduced)

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danm84141867
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danm84141867
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16-08-2012

There might be a way to get this done using:

 

1. Data processing rules or by dynamically populating an eVar or s.prop with the search engine keywords used to find you

 

then

 

2. Creating classification rules with the free version of SAINT Bernard. You can get that here, along with a couple of videos that illustrate how to use it. https://developer.omniture.com/en_US/gallery/saint-bernard

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Gigazelle
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10-05-2018

I'm combining this idea with Browsers, and other out-of-the-box reports, should have the capability of being classified​, as the ability to classify search terms would fulfill this idea as well.