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Attribution IQ - Last Non-Direct Model

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andreis65119307
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andreis65119307
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27-08-2018

Hi,

Last Touch Non-Direct attribution model should be an option.

Also Last Touch model gives odd numbers, the above one should help.

As it is if Direct or Internal Marketing channels are set not to Override Last-Touch Channel the model will increase the None channel.

Thank You!

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27-10-2020

 
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