Override last touch channel value - CJA | Community
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S
Shridhar-sahu
May 13, 2024

Override last touch channel value - CJA

  • May 13, 2024
  • 1 reply
  • 1276 views

Is there a way to configure override last touch value in CJA similar to that of adobe analytics ?

 

How does the last touch channel attribution work for below use case?

 

Marketing channel derived field:

- if utm source equals “email” then “email”

- if referrer contains “facebook/instagram” then “social”

- if referrer contains “abc.com” then “Internal”

- otherwise set value to “direct”

 

use case: new user visit home page website via email(utm_source) -> user navigates to product  page -> add to cart page -> checkout page(purchase)

 

What would be the last channel attribution for the purchase? Email? Direct?

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1 reply

S
Shridhar-sahuAuthor
May 15, 2024

@jennifer_dungan @josh__stephens Could you please help on the above?

Josh Stephens
Community Advisor
Josh StephensCommunity Advisor
Community Advisor
May 15, 2024

I have a blog post regarding CJA marketing channels that is in review.  Hopefully I'll be able to publish it soon.

 

In your example, last touch channel should be Email.   


In your derived field, make sure you set any hits that don't meet any rules to No value.  Once you pull in your derived field into the component, you can change the No value to - Direct / Session Refresh.  Be sure that you have the 2nd radio button selected.  (If you select the 3rd radio button, you'd likely see Direct as the Last Touch.)

 

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