My name is Diana Choksey, and I am based in Seattle, Washington. Currently, I work as an independent marketing consultant, specializing in leveraging data and research to create and execute effective marketing strategies for small businesses. My journey in marketing, technology, and analytics spans over a decade, with experience at organizations like Microsoft, Disney, and Razorfish. Through my career, I’ve had the privilege of working with clients such as Best Buy, Weight Watchers, Tempur-Pedic, and more, helping them achieve their marketing goals through innovative and data-driven approaches.
In 2023, I graduated with distinction from Harvard University's Business Analytics Program. This experience significantly honed my skills in data analysis, optimization, and digital transformation, providing me with the tools to innovate in today’s data-centric world.
My interest in Adobe Analytics stems from my passion for integrating technology and data to optimize marketing efforts. I have been particularly focused on enhancing customer experiences and improving ROI by deploying cross-channel analytics and developing customer personas. I’m eager to learn more and share insights with all of you as we explore the vast capabilities of Adobe Analytics together.
I'm a little late with the introductions and joining this cohort; however, I’m looking forward to jumping in and connecting with each of you and learning from our collective experiences as we navigate this journey together.
