Adobe Employee

[Mentor Hari Krishna Devanabowina] Adobe Analytics Community Mentorship Program 2024

Forum|Forum|1 year ago
July 26, 2024
20 replies
6983 views

Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Hari Krishna Devanabowina (aka @harikrishnadevanabowina), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213), through to the end of the program.

Aspirants mapped to Mentor, Hari Krishna, @harikrishnadevanabowina

Bhuwan_B
AEM_U1
Akanksha Kaushal
Indra Kumar Reddy Madhuru
Hui-Hwoo
Sai_07
srikanthpogula

How to participate

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
Aspirants: Post your Questions in this thread to connect with Mentor, Hari Krishna, @harikrishnadevanabowina, and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Hari Krishna and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Analytics Developer Professional Certification (Exam ID: AD0-E213)
💡Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

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Bhuwan_B

Community Advisor

Hello Everyone,

My name is Bhuwan Bhaskar. While I’m relatively new to Adobe Analytics, I come with a strong background in Adobe Experience Manager. I am thrilled to have the opportunity to learn Adobe Analytics and am eager to dive deep into its features and capabilities.

I believe that with Community support and mentorship, I can quickly grasp the intricacies of Adobe Analytics.

Thank you @seanrobinson @harikrishnadevanabowina for your support, and I’m excited to embark on this learning adventure together.

harikrishnadevanabowina

Level 4

Hi @bhuwan_b Welcome to the group! Let's share knowledge and build our Adobe Analytics expertise together.

A

AkankshaKaushal

Hello @harikrishnadevanabowina and Team,

My name is Akanksha Kaushal. I have experience in Adobe Campaign for more than five years. I've been working with Adobe Analytics form last year. I aim to learn more and expand my skills in this area while learning some of the best use cases and processes. I am looking forward to working with you on this program.

harikrishnadevanabowina

Level 4

Hi @akankshakaushal welcome. Let’s make the most of this opportunity together! I'm eager to delve into the world of Adobe Analytics together.

S

SrikanthPo3

Hi,

I am an AEM Developer, plan to gain experience on Adobe Analytics Solution Design and implementation. I have been working on minor/simple Adobe Analytics use cases from last one year.

Thanks @seanrobinson @harikrishnadevanabowina @nimashajain for this opportunity, looking forward for the collaboration.

harikrishnadevanabowina

Level 4

Hi @srikanthpo3 Welcome. Let's make the most of this opportunity. I'm eager to delve into the world of Adobe Analytics together.

Bhuwan_B

Community Advisor

@seanrobinson I see mentor engagement has already started in other threads, Please let us know when we will have details shared for preparation. Thanks!

harikrishnadevanabowina

Level 4

Thanks @seanrobinson for the Aspirants list.

Welcome to the group, everyone!

I'm excited to be your mentor on your journey to mastering Adobe Analytics and earning your certification. Let's create a dynamic learning environment together, build a supportive community where learning is fun and questions are encouraged.

Feel free to share ideas, ask any questions, no matter how simple, and discuss your Sandbox experiments. Adobe Analytics (including Tags and Launch) is vast, so don't hesitate to seek clarification whenever needed. Let's make the most of this opportunity!

To establish a strong foundation, I'd like to begin by sharing essential knowledge about Adobe Analytics.

As we work towards our Developer Professional certification, there are four main sections we’ll be focusing on, along with their overall emphasis on the final exam. They are:

Section 1: Analytics in the Adobe Experience Cloud Ecosystem (14%)

Identify features and capability of Adobe Experience Cloud ID
Identify uses for Adobe Launch
Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Eco-system

Section 2: Analytics Strategy and Design based on a SDR (12%)

Given a Solution Design Reference, identify which data objects have to be populated
Given a part of a Tech Spec document, identify how to implement the data capture

Section 3: Analytics Implementation and Configuration (30%)

Identify the steps to deploy Adobe Analytics Code
Identify functions of minimal deployment code for Analytics tracking
Identify the steps to configure various components within Adobe Analytics UI
Identify functions of Adobe Analytics report suite and variable settings
Identify the characteristics of a data layer and data layer values
Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking

Section 4: Tag Management Systems (18%)

Identify if requirements have been met using tag audits
Identify the steps to configure website tagging with Adobe Launch
Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch
Identify how to create rules and data elements

Section 5: Components of Adobe Analytics (8%)

Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports)
Identify the characteristics of processing rules

Section 6: Testing, Validation, and Troubleshooting (18%)

Identify the meaning of common JavaScript errors
Identify the meaning of common Adobe Analytics variables errors
Given a scenario, identify testing and debugging validation best practices that should be followed
Identify how to track an Adobe Analytics server call (i.e. From beacon request to showing up in the report)

Also check this out - Adobe Analytics Developer Professional Prep Guide

harikrishnadevanabowina

Level 4

AEM_U1

Sai_07

Hui-Hwoo

Akanksha Kaushal

Indra Kumar Reddy Madhuru

Looking forward to connect with you. Welcome! Let's learn together and achieve great things.

harikrishnadevanabowina

Level 4

Week 1 Question:

Ever wondered how accurate product syntax can make or break your organization's event, order, and revenue data?

Please refer the Products material and learn the implementation techniques on Products.

@bhuwan_b @srikanthpo3 @akankshakaushal AEM_U1

Hui-Hwoo

Sai_07

Please review the syntax below and confirm its accuracy. If incorrect, please provide the correct version.

s.products = "ExampleCategory;ProductID;AmountOfProduct;TotalValue;ExampleCategory2;ProductID2;AmountOfProduct2;TotalValue2,ExampleCategory3;ProductID3;AmountOfProduct3;TotalValue3"

A

AkankshaKaushal

Hy @harikrishnadevanabowina, below is the correct syntax.

s.products = "ExampleCategory;ProductID;AmountOfProduct;TotalValue,ExampleCategory2;ProductID2;AmountOfProduct2;TotalValue2,ExampleCategory3;ProductID3;AmountOfProduct3;TotalValue3";

harikrishnadevanabowina

Level 4

Thanks @akankshakaushal for response.

The products variable is flexible when omitting fields and including multiple products. This flexibility can make it easy to miss a delimiter, which causes the implementation to send incorrect data to Adobe. If there are more products, add a comma to separate them and calculated as a new product and their fields.

harikrishnadevanabowina

Level 4

Hello All,

How are you finding the learning process? Don't hesitate to share any questions or breakthroughs.

Best Regards,

Hari Krishna Devanabowina

harikrishnadevanabowina

Level 4

Hi Aspirants

@akankshakaushal @bhuwan_b @srikanthpo3

Here is a mid week question to all of you . Try to answer and validate your knowledge.

Question: What does the “Test and Target” integration in Adobe Analytics refer to?
a) A/B testing and personalization capabilities
b) A feature for testing web page loading speed
c) A tool for testing ad performance
d) A feature for testing website accessibility

harikrishnadevanabowina

Level 4

Hi Aspirants,

Your engaging perspectives are highly anticipated 🙂

harikrishnadevanabowina

Level 4

Hi @sai_07 @hui-hwoo @aem_u1 @inder How is it going with your learning. Did you get chance to go through the steps I have shared last week. Please feel free to reachout to me for any queries.

BR, Hari Krishna Devanabowina

Bhuwan_B

Community Advisor

Hello @harikrishnadevanabowina. Thanks for sharing the exam details, i went through each of the sections. I have one query related to Adobe Experience Cloud ID, posting it below to get your inputs!

What are the privacy and data security considerations associated with using Adobe Experience Cloud ID. How does Adobe Experience Cloud ID handle user consent and compliance with regulations like GDPR and CCPA?

harikrishnadevanabowina

Level 4

Hi @bhuwan_b That's an excellent question, and indeed, understanding privacy and security considerations is a fundamental first step in any data collection initiative.

Adobe has made efforts to address privacy and compliance concerns:

GDPR and CCPA Compliance
Here are my thoughts:

Adobe offers tools and resources to help organizations comply with GDPR and CCPA. For instance, the Adobe Experience Platform Privacy Service enables data access and deletion requests.
Consent Management: Adobe provides mechanisms for capturing and managing user consent, allowing for tailored data usage based on preferences.
Data Minimization: Adobe emphasizes the importance of collecting only necessary data and deleting it when no longer required.
However, it's essential to note that ultimate responsibility for compliance lies with the organization using Adobe Experience Cloud ID. They must ensure that their implementation and use of the tool align with applicable regulations.

A crucial point to emphasize is the importance of data minimization. Often, businesses propose numerous KPIs without realizing that existing data, when analyzed differently, can already provide the desired insights. Businesses can easily overestimate their data needs, ignoring the power of data manipulation.

These articles may provide additional insights.
https://experienceleague.adobe.com/en/docs/id-service/using/intro/overview

https://experienceleague.adobe.com/en/docs/core-services/interface/services/customer-attributes/privacy-mac

https://experienceleague.adobe.com/en/docs/experience-platform/landing/governance-privacy-security/overview