[Mentor Anu Abraham] Adobe Analytics Community Mentorship Program 2024

[seanrobinson]

Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Anu (aka @anu_abraham), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209), through to the end of the program. 

Meet your Mentor:

Aspirants mapped to Mentor, Arun @anu_abraham

1. krishna_sai
2. PailaHemanth
3. Murlidhar Mahato
4.  Jitty Thomas
5. ansariinzamam
6. santhosh_mr
7. vps06
   

How to participate 

1. Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
2. Aspirants: Post your Questions in this thread to connect with Mentor, Anu (@anu_abraham), and your fellow Aspirant peers.  *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! 

Suggested Next Steps for Aspirants:

• Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
• "Like" this thread to confirm your participation in the program
• Introduce yourself to Anu and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics  
• Post your Questions to this thread as you begin learning more about the Adobe Analytics Developer Expert Certification (Exam ID: AD0-E209)
• Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
• Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links 

• Program Link
• Certifications Link

[PailaHemanth]

Hello @anu_abraham  and fellow Aspirants,

I'm Hemanth from Hyderabad, currently working with ARG. I bring 4 years of experience in Adobe Analytics reporting and Adobe Target reporting. I'm excited about enhancing my skills and aiming for an Analytics Developer certification. Looking forward to connecting and learning with you all! 

[anu_abraham]

Welcome to the program once again, Hemanth!
It's great to have you here! Your experience in Adobe Analytics and Target reporting is great, and it's impressive that you're aiming for the Analytics Developer certification to enhance your skills. Looking forward to working together and helping you achieve your goals! All the best!

[ansariinzamam]

Hi all, 
Greetings of the day!

I'm Inzamam from Mumbai, currently working in TCS, I have 3 years of experience in Reporting and 1.5 years in implementation, I have some experience with AEP and AJO platforms as well.
Looking forward to learning and getting to know all of you.

[anu_abraham]

Welcome to the program once again, Inzamam!
Your experience in Analytics Reporting, implementation, and with AEP and AJO is truly impressive. I'm excited to see you grow and learn with the team. Best of luck!

[Jitty_Thomas1]

Hi all,

Hope you all are doing well.

I am Jitty Thomas currently working in TCS.I have overall 3 years of experience in Adobe analytics.

Wishing you all the very best and hope will get a chance to connect with you all in the coming days.

[anu_abraham]

Welcome again to the program, Jitty!
Your experience in Adobe Analytics is impressive, and I’m excited to see how you’ll contribute and grow. All the best for your Analytics Developer certification journey!

[anu_abraham]

Thanks @seanrobinson!

Hi @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

Welcome to Adobe Analytics Mentorship Program 2024 once again!

This is Anu Abraham, your mentor!

I work as a Senior Associate in the Data Analytics team at Publicis Sapient, India. I have around 8 years of experience in Adobe Analytics Implementation, and I'm also one of the current Adobe Analytics Champions. I currently hold active certifications in all three levels of Adobe Analytics: BP Expert, Developer Expert, and Master Architect.

It's great to meet you all, and I look forward to supporting you in becoming certified as an Adobe Analytics Developer Expert. Over the next few weeks, let's do our best to make this program a success!

Please stay active in this thread. As mentioned during the kickoff call, the most active participant in the weekly threads will receive a 100% discount voucher for the certification towards the end of the program (all others will get a 50% voucher as well). Also, please post your queries here, and I'll try my best to answer them. Good luck, everyone!

[anu_abraham]

@MurlidharMa, @santhosh_mr, vps06
Hope you're doing well!
It would be great if you could introduce yourselves and stay active in the threads. Please feel free to reach out to me if you have any questions.

[krishna_sai]

Hi @anu_abraham and fellow aspirants.

I am Krishna from Hyderabad working in g-Innovations. I have 1 year of analytics implementation experience.
I am excited in enhancing my expertise in adobe analytics.

Looking forward to learning.

[anu_abraham]

Welcome to the program once again, Krishna!
It's great to see your enthusiasm for enhancing your Adobe Analytics skills. With your experience in implementation and your role as a Community Advisor, I'm sure you'll bring valuable insights to the team. Looking forward to learning together! All the best!

[anu_abraham]

Hi @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

Hope you're doing good!

I wanted to share a brief overview of the Adobe Analytics Developer Expert Certification exam and the various sections included in it. This is a 120-minute certification exam with 50 questions, and the cutoff score is 31. As you might already be familiar, certification questions are objective-type questions with some of them being multi-select option type. There is no negative marking.

Below is a section-wise breakdown of the certification exam topics:

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

• Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
• Demonstrate understanding of Adobe Launch
• Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem

Section 2: Strategy and design based on a solution design reference (SDR) (6%)

• Interpret a Solution Design Reference to develop efficient code for data capture
• Use the Tech Spec for populating data objects

Section 3: Analytics Implementation and Configuration (36%)

• Determine which environment to deploy Adobe Analytics Code
• Execute a minimal deployment code for Analytics tracking
• Configure various components within Adobe Analytics UI
• Configure Adobe Analytics report suite and variable settings
• Utilize a data layer within a deployment
• Execute advanced tracking features such as link tracking and product strings

Section 4: Tag management systems (20%)

• Enumerate requirements to deploy Adobe Experience Platform Launch in Adobe Analytics
• Apply processes to configure website tagging with Adobe Launch
• Enumerate requirements to enable extensions and Adobe Launch
• Create rules and data elements

Section 5: Mobile services (8%)

• Apply processes to configure and execute a base pre-deployment code for mobile
• Demonstrate understanding of processing rules and mobile services

Section 6: Testing, validation, and troubleshooting (20%)

• Troubleshoot JavaScript errors
• Troubleshoot Adobe Analytics variables
• Recommend testing and debugging best practices
• Troubleshoot an Adobe Analytics server call across its lifecycle (that is, from beacon request to showing up in the report)

As evident from the above, Section 3, Section 4 and Section 6 have more weightage and one should plan their preparation with respect to this.

[anu_abraham]

Also, here is the latest interactive exam guide link - Adobe Analytics Developer Expert Prep Guide which will be very useful in preparing for the certification. Each section has a short description as well as informative links associated with it. I'd absolutely recommend you all to go through this.

Sharing a screenshot below for reference:

As you can see, the left side menu has the various sections shared in the main thread above along with basic details of the exam and also practice test. Please go through these and let me know in case of any queries.

Also, as mentioned during the kickoff call, I'd encourage you all to go through the  Adobe Analytics Community Questions and try your best to answer some questions there. Please stay active in this contextual thread and in the Analytics Community throughout the duration of the program.

Wishing you all the best!

[anu_abraham]

Hi @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

Hope you're doing well and have gone through the interactive exam guide shared and started preparing with the first few sections!

I’ll be adding threads for each section to facilitate our discussions. These threads will serve as dedicated spaces for us to dive deeper into specific topics. You can post your questions related to each section’s topic in the corresponding thread, and I’ll do my best to assist you. 

Since we've 6 sections, we'll need to cover more than one section in some weeks.

Week 1- Section 1 & Section 2
Week 2 - Section 3
Week 3 - Section 4 & Section 5
Week 4 - Section 6

This approach should make it easier for us to stay organized. I’ll share separate threads to include weekly quizzes  and you can share your responses there. Hope this works fine for you all!

.

[anu_abraham]

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

• Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
• Demonstrate understanding of Adobe Launch
• Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem

Please add all your queries related to this section by replying to this thread.
cc: @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

[anu_abraham]

Section 2: Strategy and design based on a solution design reference (SDR) (6%)

• Interpret a Solution Design Reference to develop efficient code for data capture
• Use the Tech Spec for populating data objects

Please add all your queries related to this section by replying to this thread.
cc: @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

[anu_abraham]

Hi @krishna_sai, @PailaHemanth, @MurlidharMa, @Jitty_Thomas1, @ansariinzamam, @santhosh_mr, vps06

Quiz 1:
A customer is using Experience Cloud ID Service and needs to change the tracking server. How does that impact Unique visitors in the report suite?

A. The number of the unique visitors will not change

B. The number of unique visitors will decrease

C. The number of unique visitors will increase

[PailaHemanth]

C

[anu_abraham]

Thanks for your active participation, Hemanth! The correct answer in this context would be A. I've shared the details above.

[krishna_sai]

Changing tracking server basically leads to new ECID's being assigned which in turn increases number of unique visitors.

So answer is C

[anu_abraham]

Good job sharing the logic as well Krishna! The correct answer in this context would be A. I've shared the details above