Adobe Employee

[Mentor Abhinav Puri] Adobe Analytics Community Mentorship Program 2024

Forum|Forum|1 year ago
July 26, 2024
13 replies
7968 views

Hello Team,

Welcome to the Adobe Analytics Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Analytics Community Mentor, Abhinav Puri (aka @abhinavpuri), who will be here to guide and support you and your peers with your Adobe Analytics questions as you prepare for the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212), through to the end of the program.

Meet your Mentor:

Aspirants mapped to Mentor, Abhinav, @abhinavpuri

ArunM
Nicole_Ned_SA
harrydurbha
DhineshS1
Girish_AnanthaKr
ChungMan_Au
Garvit Anand
sharmilaB1

How to participate

Aspirants’ goal is to clear their Adobe Analytics Certification during the duration of the program: July 24th, 2024 – September 4th, 2024.
Aspirants: Post your Questions in this thread to connect with Mentor, Abhinav, @abhinavpuri and your fellow Aspirant peers. *You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:💡

💡Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
💡"Like" this thread to confirm your participation in the program
💡Introduce yourself to Abhinav and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Analytics 🙂
💡Post your Questions to this thread as you begin learning more about the Adobe Analytics Business Practitioner Professional Certification (Exam ID: AD0-E212)
💡Test your Analytics knowledge by browsing through the Adobe Analytics Community Questions and taking your best shot at answering some Qs!
💡Remember that every post / like / comment you make in your contextual thread and in the Analytics Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

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haridurbha

Level 2

Hi @abhinavpuri ,

It is great to connect with you, a little bit about myself , I am Hari and I have 4 years of experience in adobe analytics while 6 years in web analytics and performance marketing. I have been fortunate to work with companies like Adobe as an web analyst and currently with Genpact India. My aim is to pass the certification by end of this quarter as this is the only thing that will a huge boost for my profile and career. I'm very much excited to mapped under you and i wish to learn and contribute as much as i can to this community.

Regards

Durbha Shri Hari

abhinavpuri

Community Advisor and Adobe Champion

Hi @haridurbha ,

Glad to e-meet you!

I'm excited to have you as a mentee and am looking forward to supporting you in achieving your goal of passing the certification by the end of this quarter. It's a fantastic objective that will undoubtedly enhance your profile and career prospects.

Let's work together to make the most of this mentorship, and I'm confident that we'll both learn and grow from this experience

abhinavpuri

Community Advisor and Adobe Champion

Hi Aspirants -
@arunm @nicole_ned_sa @dhineshs1 @girish_ananthakr
@chungman_au @sharmilab1Garvit Anand

As we kick off our mentorship program, I would love for each of you to introduce yourselves. Please share a bit about your background, your current role, and your experience in the field of Adobe Analytics.

Also, if you have any questions or queries, please don't hesitate to ask. This is a great opportunity for us to learn from each other and make the most out of this mentorship journey.

Looking forward to hearing from all of you!

DhineshS1

Level 2

Hi @abhinavpuri,

Hope you are doing good!!

I’m excited to work with you. I have 3 years in web analytics field and currently working on Astrazeneca. I’m eager to deepen my skills in Adobe analytics and would love your guidance.

Looking forward to learning from you!

abhinavpuri

Community Advisor and Adobe Champion

Hi @dhineshs1,

I hope you're doing well too!

I'm thrilled to work with you as well. With 3 years in the web analytics field and your current role at AstraZeneca, you already have a strong foundation. I'm eager to help you deepen your skills in Adobe Analytics and provide any guidance you need.

Looking forward to our collaboration and to helping you achieve your goals!

Nicole_Ned_SA

Level 2

Hi this is Nicole. Great to meet you all. I am from South Africa where I work for Nedbank. My role is Analytics Owner where I manage the team who look after Adobe Analytics. I have been working with Adobe Analytics for a couple years now. A member in my team has actually been a Champion the past two years. I am also a mom of 3 and hence my time is limited but am determined to get this qualification this year!

abhinavpuri

Community Advisor and Adobe Champion

Hi @nicole_ned_sa ,

Glad to e-meet you!

It's wonderful to connect with you. Your role as an Analytics Owner at Nedbank sounds impressive, and it's great to hear about your experience managing the Adobe Analytics team.

Looking forward to engaging with you and learning from your experiences.

Nicole_Ned_SA

Level 2

Hi @abhinavpuri - quick question please. I see the exam prep guide mentions Data Workbench. But as far as I understand Data Workbench has been retired. Do we still need to know this for the exam?

abhinavpuri

Community Advisor and Adobe Champion

Hi @nicole_ned_sa ,

Adobe Workbench is retired December 31, 2023, so I assume there should not be any related questions, however I can check to confirm this with Adobe team. It might also depend on last time exam was refreshed.

Nicole_Ned_SA

Level 2

Hi @abhinavpuri - me again apologies. For the sample questions exam, can we take this more than once? I would like to take it initially to understand where I am lacking and need to focus. I would then like to take it again after I have studied further. Is there a limit to the number of times?

abhinavpuri

Community Advisor and Adobe Champion

Hi @nicole_ned_sa ,

Absolutely you can take sample question exam more than once. Feel free to attempt once and determine sections to focus on based upon results.

Good Luck!

abhinavpuri

Community Advisor and Adobe Champion

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

As we work towards our Business Practitioner Professional certification, there are four main sections we’ll be focusing on, along with their overall emphasis on the final exam. They are:

Section 1: Business analysis (34%)

Given a business need/question, identify an appropriate reporting strategy to perform an analysis
Analyze data to answer business questions
Identify conversion funnels (as a concept to understand business analysis)
Consult the Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions
Recognize outliers and anomalies in reports

Section 2: Reporting and dashboarding for projects (38%)

Consider the advantages of using specific visualizations based on a given scenario
Compare fallout and flow visualization
Apply the process to schedule and share Projects for different users and/or groups
Apply the process to look up and combine dimensions, metrics, date ranges, and segments
Apply the process to create a visualization
Given a scenario, determine the appropriate item to use
Report on marketing campaign performance

Section 3: Segmentation and calculated metrics (19%)

Determine how to develop and configure basic segments using best practices
Apply the process to share segments with others in the organization
Apply segments to Projects and Components
Apply the process to generate basic calculated and/or segmented metrics

Section 4: General tool knowledge and troubleshooting (9%)

Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)
Determine how to export data from Adobe Analytics

abhinavpuri

Community Advisor and Adobe Champion

Exam Prep Guide: Exam Prep Guide (rockinfo.com)

I would encourage all to review the exam sections and their weightage, review sample question to get yourself familiarize with question types. Feel free to post any queries you may have.

Good Luck!

abhinavpuri

Community Advisor and Adobe Champion

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

I hope everyone had a good weekend. Just checking, did you guys go through the Exam Prep Guide? looked at the sample questions? took the practice test? If you have any questions, post it here.

abhinavpuri

Community Advisor and Adobe Champion

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

To help you prepare well, Will try to post 1-2 question every week and all of you can try giving answers to validate your knowledge. Here's the first question for this week.

Quiz 1: Which of these report would help you see users (group of users) sharing common characteristics over a specified period?

A. Fallout
B. Flow report
C. Cohort Analysis
D. Segment Comparison

Post your reply with answers as A,B,C or D.

Nicole_Ned_SA

Level 2

C

abhinavpuri

Community Advisor and Adobe Champion

Hi Aspirants -

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

Quiz 2: What is the visualization in Adobe Analytics Workspace enables you to visualize the path users take through your website?
A) Dashboard
B) Flow
C) Segment
D) Report
Post your reply with answers as A,B,C or D.

DhineshS1

Level 2

B) Flow

abhinavpuri

Community Advisor and Adobe Champion

Hello Aspirants,

@ArunM @Nicole_Ned_SA @DhineshS1 @Girish_AnanthaKr
@ChungMan_Au @sharmilaB1Garvit Anand @haridurbha

How is everyone doing in their certification journey? Any questions? Any roadblocks? Let me know.!

Take a look at the resources for the below components in Analysis Workspace:

Metrics:

Metrics allow you to quantify dimension items, such as to see which pages on your site have the most page views. You can also trend metrics over time, such as to see how many orders visitors make on your site each day. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

https://experienceleague.adobe.com/en/docs/analytics/components/metrics/overview

Dimensions:

Dimensions are variables in Adobe Analytics that typically contain string values. Common dimensions include Page, Referring domain, or an eVar. In contrast, metrics contain numeric values that tie to a dimension. A basic report shows rows of string values (dimension), against a column of numeric values (metric).

https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/overview

Segments:

Segments allow you to identify subsets of visitors based on characteristics or website interactions. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities.

https://experienceleague.adobe.com/en/docs/analytics/components/segmentation/seg-overview

Reply to this comment about any questions related to workspace components.

Nicole_Ned_SA

Level 2

@abhinavpuri , there was a question regarding the introduction of secondary server calls. This is a concept I have never quite understood. Can you possibly explain it using an example of where and why you would use it please?

Nicole_Ned_SA

Level 2

Hi @nicole_ned_sa ,

That's good question, Let me try and answer in simplest way -

Primary Server Calls: These are tracking calls made by Website to Adobe Analytics Servers for data collection, these include all possible ways to track data (send data to Adobe Analytics servers) like - Pageview tracking calls, Custom link tracking calls (Custom/Download/Exit) and also data-interstion API calls.

For example: We land on website "example.com" and pageview call is made to our only report suite: "example_rsid_US", this call will be Primary Server Call.
Secondary Server Calls: Copies of primary server calls created by multi-suite tags or copied/moved by a VISTA rule. If a secondary server call has been moved (not copied) to a different report suite by a VISTA rule, the accumulated secondary calls are deducted from the primary server calls.

For example: Let's assume we have a Global report suite (for holistic reports) and one country based report suite for each Market/Country. Now If we land on "example.com", with Multi-Suite Tagging (Multiple Report Suites Tagging) that is: report-suites = "example_rsid_US,example_rsid_Global".
Single pageview call will be made to Adobe Servers and the hit will be copied to secondary report-suite ("example_rsid_Global").

So in above scenario:
"example_rsid_US" will incur One Primary Server Call
"example_rsid_Global" will incur One Secondary Server Call (as the same hit was copied here)

I hope that answers your question - Let me know if additional details/examples are required.

Reference: https://experienceleague.adobe.com/en/docs/analytics/admin/admin-tools/server-call-usage/overage-overview

@abhinavpuri thank you for this explanation! Its clears this up for me. We have a global report suite as you mentioned in your example above and hence the explanation of our secondary server call numbers makes sense now! Thank you 🙂

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