(Low Traffic) - Seriously, what is this im simple terms?

Question

I've read different articles a number of times and just absolutely fail to understand how and why this populates.Low-traffic value in Adobe Analytics | Adobe Analytics It says:Adobe Analytics uses two thresholds to determine which unique values are displayed in reports each month: A low threshold and a high threshold. These thresholds can be adjusted by Adobe from time to time. The current threshold limits are:

Low threshold: 2,000,000 unique values during the month.
High threshold: 2,100,000 unique values during the month.
Reporting is not affected if a variable does not reach the low threshold in a given month.

When a variable reaches the low threshold, data begins to be bucketed under a dimension item labeled Low-Traffic. Each value beyond this threshold goes through the following logic:

If a value is already seen in reports, add to that value as usual.
If a value is not yet seen in reports, initially add it to the Low-Traffic dimension item Now I have a table showing visitors to a page, and I breakdown the monthly visits by my customer ID evar: MonthUnique VisitorsJan 20255,152      CUST ID       1. (Low Traffic)95      2. cust_id_12345671      3. cust_id_76452131      4. cust_id_abcdef1Page: 1/99 > Rows 1-5 of 500  Why are some cust_ID visits showing, and others are not? All of these cust IDs only have a visit count of 1. I just don't get how the above explanation links or explains this artefact in the data.Is there no way to see which customer IDs fall in the (Low Traffic) segment?

EurosIMS · Answer

5 million people visit your site in a month. Each of them is assigned a random, unique number. The report will show the first 2million values. After that, each one gets added to the (low traffic) bucket. At months end, the report could show 5million unique values, but instead it shows 2million, with 3 million in the (low traffic) bucket. It goes by date seen from memory, so if you checked the report one week into the month, there wouldn't be any (low traffic) as the threshold wouldn't have been reached yet. Once the threshold is reached, every new item seen goes to (low traffic). Where it gets a bit more complicated is on additional values. So if a value comes in, & by chance it happens to be the same as an already seen value, that will increment to 2. As that's now more than every other value, it gets moved from the (low traffic) bucket into 'normal' reporting.

You can extract all of the values from a dimension, including the (low traffic) ones, via a Data Warehouse extract (possibly via data feeds or other methods too, but definitely using DW). You can also ask client care to expand a dimensions parameters to show more values (or at least you could 7 or 8 years ago), but there was a cost associated. If you have a large site with many, many, URLs for example, where some URLs will get a rare value added, then that’s another report that could very quickly hit the (low traffic) limit.

Month	Unique Visitors
Jan 2025	5,152
CUST ID
1. (Low Traffic)	95
2. cust_id_1234567	1
3. cust_id_7645213	1
4. cust_id_abcdef	1
Page: 1/99 > Rows 1-5 of 500

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded