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Implementing Adobe Analytics in the Banking Sector: Challenges and Solutions

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Hello All,
I'm currently working as Adobe Analytics Architect in the banking domain using Tealium iQ for tag management. I have dealt with challenges like login flow tracking, secure data layer usage and mobile app analytics

Curious to hear how other handle:

Tracking insecure/authenticated environments

Avoiding PII data collections

Aligning mobile + web analytics strategies

Let's share ideas!

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