Adobe Employee

Adobe Analytics: Order of Ingestion and Processing Operations

Forum|Forum|5 years ago
May 6, 2020
3 replies
18878 views

Ever wonder what the order of processing is for Adobe Analytics? This question usually comes up when you're asking questions like:

- Are the results of Processing Rules included in my Data Feeds output? (yes)

- Can my Real Time Reports include evars? (no)

- Does Data Warehouse have access to Classifications? (yes)

The following flow diagram is accurate as of August 2022. As new features are released that affect this diagram, we'll be sure to update this thread.

In addition to this diagram, we have some fantastic documentation on Processing in Adobe Analytics and Customer Journey Analytics over here: https://experienceleague.adobe.com/docs/analytics-platform/using/compare-aa-cja/cja-aa-comparison/data-processing-comparisons.html?lang=en

Analytics

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

Andrey_Osadchuk

Level 10

Hey Eric,

It would be helpful to see the following items in the diagram supplemented with the data latency information:

server-side forwarding to AAM
data sources
customer attributes
Adobe Target reporting data sync with Analysis Workspace
Adobe Co-op data sync

EricMatisoff

Author

Adobe Employee

Great suggestions Andrey! Will absolutely work to as many of those as will fit on the slide 🙂

E

erichami

Level 2

Are we sure about this order of operations. I once had a processing rule which filtered out all numeric digits from all clicks. We created this rule to avoid collecting account numbers (PII). This processing rule worked as designed as no numeric digits appeared in UI data. I was horrified to find account numbers in Data Warehouse as Data Warehouse ignored my processing rules.

EricMatisoff

Author

Adobe Employee

Hi Eric - I'm actually seeing the same results: my Processing Rules are not affecting my Data Warehouse exports. I'm checking with our product/engineering teams to understand why. Thank you for bringing this up!