New certification: Adobe Customer Journey Analytics Developer Professional

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The Adobe Digital Experience Certification Program is offering a new certification: Adobe Customer Journey Analytics Developer Professional.

If you have 3-6 months' experience with Adobe Customer Journey Analytics as a developer, this new professional-level certification is a great opportunity to demonstrate the knowledge and value you bring to your role.

What abilities are candidates expected to have?

• Critically analyze data to identify anomalies in the data ingestion process (troubleshooting) U/A
• Analyze data prior to ingestion into CJA
• Differentiate between dimensions vs metrics
• Create calculated metrics or filters using data from multiple data sources
• Troubleshoot defects in data quality
• Configure dimensions and metrics in data view for reporting
• Retrieve the required dimensions and metrics on the business questions
• Demonstrate proficiency in specific semantics and taxonomy of CJA: Data Views, etc
• Data validation using query services
• Derived fields
• Configuration of connection and data view
• Understand DULE concepts
• Data ingestion methods (latency, anything around capture of platform architecture design)
• Basic level understanding of AEP architecture surrounding data source ingestion through data lake to CJA
• Understanding schemas design
• Basic level of understanding of identity resolution (persistent, transient, merged IDs, field-based stitching)

With what technologies should candidates be comfortable in performing their tasks?

• Digital Analytics
• Data visualization
• Reporting, analysis and generating business insights
• Campaign Performance Monitoring
• Identity Resolution/Customer Profile Management (schemas)
• CJA certification should recognize that CJA frequently interoperates with AEP, CDP and AJO
• Troubleshooting

Visit the exam page on our new Adobe Certification Portal to view additional details, start studying, and schedule/take your exam. A practice test and exam prep guide are available to help you prepare for the exam. We wish all future candidates success with this new certification!