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Identify Low-Traffic Values in Adobe Analytics Without Raising a Customer Care Ticket

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Employee

7/14/23

Running into Low-Traffic values often serves as a roadblock for organizations looking to understand their data. While contacting Adobe Customer Care to change the threshold on a per-variable basis can fix this issue, Data Warehouse can also serve as a solution. When a report has many unique values, Adobe provides functionality to ensure that the most critical values appear in your data. After approximately 500,000 existing values are collected, a dimension item labeled Low-Traffic groups unique variable values. Running into Low-Traffic values can often serve as a roadblock for organizations looking to understand their data, as shown in the screenshot below:

jenmarti_0-1689342710846.png

While organizations can contact Adobe Customer Care to change the threshold on a per-variable basis, they may only need this data to glean a quick insight and do not want to move forward with this change request. In this scenario, organizations should leverage Data Warehouse to understand Low-Traffic values, as there is no limit to the number of unique values in Data Warehouse reports. However, remember that Low-Traffic values can still appear using Data Warehouse in specific scenarios. Low-Traffic values may still occur for list vars, list props, merchandising eVars, and marketing channel detail dimensions.

Identify Low-Traffic Values in Data Warehouse

  1. Navigate to Adobe Analytics > Tools > Data Warehouse.
  2. Create a name for the report under "Request Name."
  3. Using either the custom or preset date range option, select the date range you used in Workspace to identify the Low-Traffic dimension item. 
  4. As the screenshot above includes a segment, you will want to do the same in Data Warehouse if applicable to your use case. Under "Available Segments," search for the segment used in your Freeform table. You can skip this step if you see the Low-Traffic dimension item without including a segment.
  5. Navigate to "Breakdowns" on the left side of the screen. This section is where you will select the dimension item to measure. In this case, we will choose Page URL as our dimension, as shown below:

jenmarti_1-1689342731284.png

     6. Navigate to "Metrics" below "Breakdowns." This section is where you will select the metric needed to measure the dimension item. In this case, we will choose Page URL instances as our metric, as shown below:

jenmarti_2-1689342750112.png

    7. Enter the email address where you'd like to send the report and hit "Request this Report."

Once you receive the Data Warehouse report via email, you can view all Page URLs for the given date range without any Low-Traffic dimension values.

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