☕ [Community Q&A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing | Community
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TanmayMathur
Adobe Employee
TanmayMathurAdobe Employee
Adobe Employee
September 9, 2020

☕ [Community Q&A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing

  • September 9, 2020
  • 2 replies
  • 6197 views

 

ADVERTISING CLOUD COMMUNITY

BRINGS YOU

COMMUNITY Q&A COFFEE BREAK!

We'll be joined by Nick Mclachlan aka @nickmclachlan , Product Marketing Manager for Adobe Advertising Cloud, who will be signed in here to the Advertising Cloud Community to chat directly with you on this thread about your questions pertaining to Connected TV.

 

Check out this Video message from Nick: 

 

Requirements to participate (think of this as the Community equivalent of an AMA, (“Ask Me Anything”):

  • Must be signed in to the Community during the 1-hour period
  • Must post a Question about Connected TV
  • THAT'S IT!
 

INSTRUCTIONS

  • Click the blue “Reply” button at the bottom right corner of this post
  • Begin your Question with " @nickmclachlan  "
  • When exchanging messages with Nick about your specific question, be sure to use the editor’s "QUOTE" button, which will indicate which post you're replying to, and will help contain your conversation with Nick
    This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.

    2 replies

    Raghu_Adobe
    Raghu_Adobe
    Level 3
    September 16, 2020

    Amazing to opportunity to chat with Nick! 

      nickmclachlan
      Adobe Employee
      nickmclachlanAdobe Employee
      Adobe Employee
      September 22, 2020

      Hi all, happy to be here and excited to answer your questions!

        Raghu_Adobe
        Raghu_Adobe
        Level 3
        September 22, 2020

        @nickmclachlan How does Adobe AdCloud DSP integrate with Adobe Analytics? Is it based on Report suites? Any help article or resource would help a lot.

          nickmclachlan
          Adobe Employee
          nickmclachlanAdobe Employee
          Adobe Employee
          September 22, 2020

          @nickmclachlan Thank you so much. This makes a lot of sense.

          Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?

          Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional effort required?


          @raghu_adobe wrote:

          @nickmclachlan Thank you so much. This makes a lot of sense.

          Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?

          Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional effort required?

          Apologies Raghu, I'm not 100% familiar with Adobe Analytics (this is more of a Connected TV AMA), so my knowledge is limited in this regard. To my understanding, if you can get a conversion point into AA by stitching it to the ECID, then you should be able to report on this in Adobe Analytics. You can then build out these dashboards in Analysis Workspace to report on this. 

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