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nickmclachlan
nickmclachlan
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Re: @nickmclachlan Thank you so much. This makes a lot of sen...
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- Adobe Advertising Cloud
@Raghu_Kishore_R wrote:@nickmclachlan Thank you so much. This makes a lot of sense.Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional e...

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Re: @nickmclachlan How does Adobe AdCloud DSP integrate with...
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- Adobe Advertising Cloud
Hey Raghu, Advertising Cloud DSP has a bi-directional integration with Adobe Analytics and is successfully being leveraged to bring Analytics and Advertising teams closer together all around the world. Customers can activate their Analytics segments and events into Advertising Cloud for optimization, and push rich click and view through impression data into Adobe Analytics to understand how their Advertising impacts downstream objectives. A good way to see how this can be taken further is with S...

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Re: ☕ [Community Q&A Coffee Break] ☕ 9/22 @ 10AM PDT with Nick Mclachlan, Advertising Cloud Product Marketing
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- Adobe Advertising Cloud
Hi all, happy to be here and excited to answer your questions!

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