@Raghu_Adobe wrote:@nickmclachlan Thank you so much. This makes a lot of sense.Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?...

Hey Raghu,  Advertising Cloud DSP has a bi-directional integration with Adobe Analytics and is successfully being leveraged to bring Analytics and Advertising teams closer together all around the world. Customers can activate their Analytics segments and events into Advertising Cloud for optimizatio...

Hi all, happy to be here and excited to answer your questions!