What is the difference between bizible.com and Brightfunnel? | Community
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Julien_Picaud
Julien_Picaud
Level 1
December 17, 2018
Solved

What is the difference between bizible.com and Brightfunnel?

  • December 17, 2018
  • 1 reply
  • 1659 views

hi the marketo community,

We are looking for an advanced attribution tool and i would like to understand the difference between bizible.com and Brightfunnel. Are they similar or does Brightfunnel bring more capabilities?

Thanks,

Julien

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Best answer by Josh_Hill13

They are different. Bizible was bought by Marketo and you can expect more integration. Brightfunnel was bought by Terminus? Not sure what they are doing with it.

Both tend to use Campaign Member Object customization. My sense is Bizible is more what you want because it is less about ad tracking.

1 reply

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
December 17, 2018

They are different. Bizible was bought by Marketo and you can expect more integration. Brightfunnel was bought by Terminus? Not sure what they are doing with it.

Both tend to use Campaign Member Object customization. My sense is Bizible is more what you want because it is less about ad tracking.

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