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Stephen_Jeong1
Stephen_Jeong1
Level 3
May 18, 2018
Question

Using segments in triggered smart campaign

  • May 18, 2018
  • 2 replies
  • 4038 views

Hi,

Has anyone else encountered issues using segments in triggered smart campaigns? I've noticed that people are incorrectly being disqualified from some of my triggered campaigns because they don't get added to the proper segment until a few minutes after lead creation. I'm wondering if I should stop using segments as filters in my triggered campaigns because of this.

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2 replies

Grégoire_Miche2
Grégoire_Miche2
Level 10
May 18, 2018

Hi Stephen,

I'm wondering if I should stop using segments as filters in my triggered campaigns because of this

Yes, you should.

There is really no guarantee that segment computation will be fast enough to be used as a combined filter in a triggered Smart Campaign Smart List, nor even as a choice criteria in such a smart campaign when the segment criteria are involved in the smart campaign smart list.

Posting data to the underlying database is already slower than firing triggers and can lead to issues when you requery the database too quickly, but furthermore, segment computation is completely asynchronous and has a low priority.

-Greg

    Stephen_Jeong1
    Stephen_Jeong1Author
    Level 3
    May 21, 2018

    Thanks for your response! Would you recommend using a smart list instead?

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    May 21, 2018

    The would be better. But add a 2 minutes wait step at the beginning of the flow tome sure that the changes values have time to be posted to the database, so that the smart lists bring a correct result.

    -Greg

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    May 19, 2018

    Further to Greg's point, the only segment-related criteria that is safe to use w/r/t triggers is the Segment Changes trigger itself.

    Also note this exception: https://nation.marketo.com/docs/DOC-4924-change-segment-activity-missing-from-activity-log

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