Promotional Emails vs. Operational Emails | Community
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Nick_Nappo
Nick_Nappo
Level 4
August 14, 2018
Question

Promotional Emails vs. Operational Emails

  • August 14, 2018
  • 1 reply
  • 4437 views

This question came up on the Marketo exam, and I would just like to understand - what is/are the difference(s) between promotional and operational emails?

Thanks!

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    1 reply

    Dan_Stevens_
    Dan_Stevens_
    Level 10
    August 14, 2018

    Promotional - aka, "Marketing" - emails are just that.  An email to promote a product, an offering, an event, content, etc.  Whereas operational/transactional emails are used to legitimately complete some sort of engagement/transaction.  For example, confirmation/reminder emails when registering for an event; confirmation email after you purchase something; a system-outage notification; etc.  None of those emails should be used to secondarily promote something else (unless you're sending to a list of subscribed/engaged users.

      Nick_Nappo
      Nick_NappoAuthor
      Level 4
      August 14, 2018

      This is really helpful. Thanks!

      On Tue, Aug 14, 2018 at 11:00 AM, Dan Stevens <marketingnation@marketo.com>

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