Perkuto (Digesto) - RSS Feed for emailing blogs | Community
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A
Anonymous
September 18, 2015
Question

Perkuto (Digesto) - RSS Feed for emailing blogs

  • September 18, 2015
  • 4 replies
  • 3876 views

Hello All,

I was wondering if Marketo actually uses Perkuto's 'Digesto' for when RSS Feed updates are pushed through email to their subscribers?

Has anyone see a difference between using Digesto or Mailchamp. If so, what were the pros and cons?

Thanks,

David

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4 replies

Josh_Hill13
Josh_Hill13
Level 10
September 18, 2015

Yes, they do. (I used to work at Perkuto). I happen to have used both systems for RSS feeds - mailchimp and Digesto.

The major difference is that Mailchimp works directly with your RSS but you have to have your list inside Mailchimp. If you have to pay Mailchimp, that's another cost (not that it is that much). But then you'd also have to sync Marketo leads to Mailchimp which is a bit of a pain because you don't get the behavior data back in Marketo.

Digesto is ideal because it pulls the RSS into the Marketo Program and uses your list to run the email automatically with more control than Mailchimp. You also can keep your list in one system and get all the behavioral data. This is my preferred option.

Moving to Digesto is pretty easy if you follow the tutorial and my guide.

If you have a lot of RSS feeds and a mess of lists on other systems like feedburner and mailchimp, take the time to come up with a migration plan.

  1. Add Digesto and blog subscribe forms that go into Marketo
  2. pull the lists from other systems and add to the appropriate Blog program in Marketo
  3. once confirmed, take down the old feeds or lists.

but it might be more detailed for you. I had a potential project to do this over 10+ feeds and lists and get the forms up, so be careful.

    A
    Anonymous
    September 18, 2015

    Hi Josh,

    Thanks for the feedback. One more quick question.

    We're focused on one internal RSS feed at the moment. How much does it cost to run Digesto monthly? I contacted them about pricing, but never heard back.

    I appreciate it!

    Thanks,

    David

    Justin_Norris1
    Justin_Norris1
    Level 10
    September 18, 2015

    David Pappalardo​

    Really sorry you did not hear back from us. Please send me an email at justin@perkuto.com and I will get you hooked up with pricing info. There is some variation based on volume so once we get your details we can give you a quick quote.

    One other interesting Digesto note is we just had a major release allowing much more fine-grained control over the look and feel of your feeds. It is really cool stuff.

    Spread your blog content...beautifully - Marketo & Salesforce - Consulting Services | Perkuto

    For me the main benefit of Digesto vs. Mailchimp for RSS distribution is not having your data in a separate silo. If you are going to distribute your blog you also want to track engagement, score behavior, etc., and you can't do that if it's in another separate system.

    A
    Anonymous
    September 18, 2015

    Hello David,

    I am very sorry for the delay in responding to your message yesterday. I just sent you a note with my contact details so that we can connect and provide you with a demo tour to help you visualize our solution. Please let me know what your preferred availabilities are so that we can schedule a 15-20min call.

    Thank you And best regards,

    Aaron Spicer @ Perkuto

      Michelle_Tizian
      Michelle_Tizian
      Level 10
      September 18, 2015

      We went with Digesto.  We didn't want the mailchimp logo on the footer of the emails.  Also because we target the different RSS subscribers for specific promotional email campaigns, we didn't want to have to import lists from Mailchimp to Marketo.  Cleaning up unsubscribers and bad emails will have to be done in two places, and it's just not practical. 

        A
        Anonymous
        September 24, 2015

        We use Digesto as well and I like that everything's all in one place  - you can reach out to me if you have any specific questions

          A
          Anonymous
          April 29, 2016

          Hi, Chantelle -

          How do you handle reporting with the know limitations?

          Thank you.

          k

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