Marketo Real-Time Personalization & Google Ads | Community
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Michelle_McKin1
Level 1
October 11, 2018
Question

Marketo Real-Time Personalization & Google Ads

  • October 11, 2018
  • 1 reply
  • 1333 views

I followed the steps to configure real-time personalization with Google Analytics. But there was no option to pull in data from a specific RTP segments. Instead, I followed the instructions and created an audience with the following criteria:

Sequences - Event Category - contains - "RTP-Campaigns".

This resulted in over 7,000 users, but I have no way of knowing where these users came from specifically and my Marketo CSM could not tell me. Does anyone know how to determine where these users came from?

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    1 reply

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    Community Advisor
    JDNelson1Community Advisor
    Community Advisor
    October 11, 2018

    We created a dashboard and were able to use the following segmentations, "grouped by" to figure this out -- is this similar to what you're attempting or wishing to do?

    Can you post any screenshots to illustrate what you're looking to create?

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