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February 6, 2015
Question

Google Analytics Source Tracking - Always Manual?

  • February 6, 2015
  • 1 reply
  • 955 views
Hello. I was wondering if there are any tricks to adding Google Analytics tracking codes to each link in an email? Simple utm_source and medium data

Anything time saving would be nice. Is there any way to tell Marketo to automatically add this based on certain fields in the email setup? 

The email mentioned here discusses using tokens - https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PTrYAAW - but it's old and I didn't know if there was an easier way anyone is using? 

Thanks for your help!
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1 reply

Josh_Hill13
Level 10
February 6, 2015
No, you cannot automatically do this. I wrote about this here:
http://www.marketingrockstarguides.com/marketing-attribution-setup-checklist-1846/
http://www.marketingrockstarguides.com/marketo-form-best-practices-1219/