Does the Email Program dashboard display UNIQUE or TOTAL clicks? | Community
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Dan_Stevens_
Level 10
February 26, 2014
Question

Does the Email Program dashboard display UNIQUE or TOTAL clicks?

  • February 26, 2014
  • 4 replies
  • 1597 views
I'm trying to understand the discrepency of the data presented on the email dashboard.  The number of CLICKS far exceeds the number of actual clicks (which I can view in the program members tab).  Does the dashboard show unique or total clicks?  If the latter, then the "clicks to opens" ratio would be irrelevant (since it too would be overstated).
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4 replies

February 26, 2014
It displays unique clicks.  Can you send me the link to the program?  is it possible that people moved into the next program status after clicks (if you have one)?
Dan_Stevens_
Level 10
February 26, 2014
Hi Cheryl - here's the link to the program: https://app-sj08.marketo.com/#PG1170A1.  Within this parent program, is an Email Program - and the dashboard that I'm referring to here.
Dan_Stevens_
Level 10
February 27, 2014
Cheryl, have you been able to look into this?
Dan_Stevens_
Level 10
February 28, 2014
Cheryl - please disregard.  I was able to reconcile this properly.