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Savina_Angel
Level 2
August 28, 2017
Question

DiscoverOrg acquisition of Rainking, will it improve data quality?

  • August 28, 2017
  • 1 reply
  • 1520 views

We just saw that DiscoverOrg acquired Rainking. Thoughts? Will the combination of the two create a data superpower? In our experience, each of them have strengths with certain data points.

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    1 reply

    Josh_Hill13
    Josh_Hill13
    Level 10
    August 29, 2017

    Most data is incestuous, going back to data swaps, lead scraping, salespeople uploads, and DNB. I'm sure a combined product will fill in gaps either firm had, but hard to say if overall quality will really be different. Most of the time each firm has unique needs and you'll have to match this against your needs.

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