Device type: "Other" | Community
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eshabanova
Level 2
March 22, 2017
Question

Device type: "Other"

  • March 22, 2017
  • 2 replies
  • 6375 views

Hi all,

I made a Marketo Insights report with breakdown by "Device Type", and aside from Desktop, Mobile, Tablet and Unknown, there's a mysterious category named "Other", ad it's the biggest one in the chart. It's almost as big as "desktop" and "mobile" together. What kind of devices could fall under "Other"? Anyone having the same situation in their reports?

Right now, I'm imagining our users reading emails from a microwave...

    2 replies

    Frank_Breen2
    Frank_Breen2
    Level 8
    March 22, 2017

    To investigate this, I prefer to do it via a Smart List, bring in Opened Email (Click Link in Email works too) and set Email to Any, a Date Constraint can be added too, then add a Constraint of Device, the dropdown will be all the Devices that an email has been opened in:

    You may also want to do a Platform Smart List too, bring in Opened Email (Click Link in Email works too) and set Email to Any, a Date Constraint can be added too, then add a Constraint of Platform, the dropdown will be all the Platforms that an email has been opened in:

    I then create a smart lists that buckets everything into Desktop, Tablet, Mobile and Other.

    These values are unique to your instance, be prepared to do some searches online for some of the devices/platforms as they may not be standard or easily recognisable.

    Marketo have no documents around this from what I can see, but this is a solution I created to answer the problem.

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    eshabanovaAuthor
    Level 2
    March 24, 2017

    Thanks a lot @Frank Breen​! This is exactly what I used to do before Marketo Insights became available, and it's really awesome. But when it comes to briefly showing stats to the management, I prefer to use Insights with their visual charts -- and here's where I fail to explain what is Other and why its share across our users is so big. Looks like a case for Marketo Support

    Frank_Breen2
    Frank_Breen2
    Level 8
    March 24, 2017

    Steve Schaefer​, do you have any documentation around Device Type in Email Insights?

    A
    Anonymous
    March 24, 2017

    The Product Docs contains a mention of device type in this document:

    http://docs.marketo.com/display/DOCS/Email+Insights+FAQ

    Scroll down to the seventh item. Is this at all helpful?

    E
    eshabanovaAuthor
    Level 2
    March 27, 2017

    Steve Schaefer​ Thank you for the response! I wish it explained the situation that I'm having, but it seems that the problem is different. In the FAQ, it says that information on device type / OS is not available for metrics other than engagement ones. But what I'm seeing in my instance is that the majority of Open Email events (an engagement metric) fall under "Other" device type (see screenshot below).

    My only idea so far is that Marketo can't recognize the device type for "opens"; but even if that's true, why are the unrecognized events falling under "Other" and not "Unknown"? That's what I'm concerned about.

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