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DebTr
Level 6
October 3, 2018
Solved

Unsubscription by Email Reply

Hi,

I am aware how to implement unsubscription link in email delivery. But is there a way to unsubscribe by replying to a specific email address in Adobe Campaign.

Regards,

Debabrata Tripathy

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    vraghav
    vraghavAccepted solution
    Adobe Employee
    October 4, 2018

    Hi Debrata,

    Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

    If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

    If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

    Regards,

    Vipul

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    7 replies

    pablo_rosero1
    pablo_rosero1
    Level 9
    October 4, 2018

    Hi Debabrata,

    Is this for Campaign Classic or Standard?

    Thanks!

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    vraghav
    Adobe Employee
    vraghavAdobe EmployeeAccepted solution
    Adobe Employee
    October 4, 2018

    Hi Debrata,

    Reply to an email is sent to reply address which can be something same as error address or an organisation specific email inbox.

    If you keep the reply address to be organisation specific then it has to either be monitored manually by a team or you design a specific application that reads these messages for keywords and can then fire an API call to unsubscribe the recipient.

    If the reply address is same as error address, then Campaign module inMail reads this inbox. You can write MX inbound management rules to decide what needs to be done for such response.

    Regards,

    Vipul

    Translate
      Adobe Employee
      MaheshKailaAdobe Employee
      Adobe Employee
      October 4, 2018

      Hi Vipul,

      I'm also looking for similar functionality for client, reviewed these links. 

      Campaign Standard - Managing deliverability

      https://docs.campaign.adobe.com/doc/AC/en/technicalResources/Technotes/AdobeCampaign_Deliverability_Mx_Inbounce.pdf

      Can you please provide more insight on how to write MX inbound management rules?

      Thanks,

      Mahesh

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        vraghav
        Adobe Employee
        vraghavAdobe Employee
        Adobe Employee
        October 4, 2018

        Hi Mahesh,

        Writing new inbound rules can be done on ACC only.

        For ACS you will have to engage with deliverability team but please check if you wish to keep reply address as error address.

        The two links you have shared, first one is for ACS but the second one is for ACC.

        Regards,

        Vipul

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          DebTrAuthor
          Level 6
          October 4, 2018

          Hi Pablo,

          This  is for ACC. But I would also like to know the action for ACS.

          Regards,

          Debabrata

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          DebTrAuthor
          Level 6
          October 4, 2018

          Vipul/Mahesh,

          Thanks much for the idea.

          Regards,

          Debabrata

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          Adobe Employee
          MaheshKailaAdobe Employee
          Adobe Employee
          October 5, 2018

          Thanks Vipul.

          I did a test in ACS using same reply-to and error address, sent email and replied with "unsubscribe" in the subject but the profile is not blacklisted.  Also reached out to deliverability team and they are not aware it is possible to blacklist if someone replies with 'unsubscribe' in subject/body.

          Just wanted to confirm writing inbound rules is not possible to process unsubscribe requests in ACS?

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