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July 20, 2022
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Unique clicks total in URLs and Clicks streams report

  • July 20, 2022
  • 1 reply
  • 803 views

Hello everyone,

 

can you tell me how the total number of unique clicks is calculated in the URLs and Click streams report of a delivery?
The total I see in the report and the one calculated mathematically don't match up and I don't understand with what logic Campaign makes this total.

 

Thank you

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Best answer by Craig_Thonis

Hi GMar,

 

Take a look at the documentation below and let us know if there are any questions. The indicator section goes into the exact logic of how the metrics are being calculated.

 

Report info:
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/list-of-reports/urls-and-click-streams.html?lang=en

 

Indicator calculation (logic):
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/indicator-calculation.html?lang=en

1 reply

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeAccepted solution
Adobe Employee
July 25, 2022

Hi GMar,

 

Take a look at the documentation below and let us know if there are any questions. The indicator section goes into the exact logic of how the metrics are being calculated.

 

Report info:
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/list-of-reports/urls-and-click-streams.html?lang=en

 

Indicator calculation (logic):
https://experienceleague.adobe.com/docs/campaign-standard/using/reporting/about-reporting/indicator-calculation.html?lang=en