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gkalyan
Community Advisor and Adobe Champion
gkalyanCommunity Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 26, 2024
Solved

Integration between Campaign and Marketo

  • July 26, 2024
  • 2 replies
  • 2090 views

Is there a integration between Campaign and Marketo? Can they work together or they compete with each other? 

 

I'm planning to work on these two and wanted to see if we can leverage both?

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Best answer by ccg1706

Hi @gkalyan,

 

Both share several features and are aligned in many respects. Adobe Campaign is more suited for enterprises with complex, large -scale marketing needs, while Marketo excels in lead management and B2B marketing, appealing to medium and large enterprises. 

Bearing in mind the specific needs of a business, like the complexity of campaigns, the technical expertise of the marketing team, and the focus on B2B versus B2C marketing, one plarform would be more advantageous than the other.

 

I hope this table is helpful for you in terms of functionality:

 

Regards, 

 

Celia

 

 

 

2 replies

ccg1706
Community Advisor
ccg1706Community Advisor
Community Advisor
July 27, 2024

Hi @gkalyan 

 

Apparently there is no a direct integration between Adobe Campaign and Marketo. What I have seen is that through an Adobe Experience Cloud integration you can integrate with other apps like Adobe Experience Manager, Adobe Analytics, Adobe Target, Adobe Audience Manager  and Adobe Advertising Cloud. Not really Campaign is clarified no matter if it is Classic or Standard.

 

Here I attach you the link to the documentation: Adobe Experience Cloud Integrations Overview | Adobe Marketo Engage

    gkalyan
    Community Advisor and Adobe Champion
    gkalyanCommunity Advisor and Adobe ChampionAuthor
    Community Advisor and Adobe Champion
    July 29, 2024

    Thank you @ccg1706 this is helpful.

     

    Do you know if they Campaign and Marketo are more aligned or compete with each other in terms of feature set or the functionality in general.

      ccg1706
      Community Advisor
      ccg1706Community AdvisorAccepted solution
      Community Advisor
      July 30, 2024

      Hi @gkalyan,

       

      Both share several features and are aligned in many respects. Adobe Campaign is more suited for enterprises with complex, large -scale marketing needs, while Marketo excels in lead management and B2B marketing, appealing to medium and large enterprises. 

      Bearing in mind the specific needs of a business, like the complexity of campaigns, the technical expertise of the marketing team, and the focus on B2B versus B2C marketing, one plarform would be more advantageous than the other.

       

      I hope this table is helpful for you in terms of functionality:

       

      Regards, 

       

      Celia

       

       

       

        Craig_Thonis
        Adobe Employee
        Craig_ThonisAdobe Employee
        Adobe Employee
        July 29, 2024

        ccg1706 is correct. Additionally, there does not appear to be anything internal listed as far as enhancements. So if you want this integration in a future release, you will want to submit a ticket to Campaign Support for an enhancement.

         

        Regards,

        Craig

          gkalyan
          Community Advisor and Adobe Champion
          gkalyanCommunity Advisor and Adobe ChampionAuthor
          Community Advisor and Adobe Champion
          July 29, 2024

          Thank you @craig_thonis 

           

          Do you know if they Campaign and Marketo are more aligned or compete with each other in terms of feature set or the functionality in general.

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