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pradeepnegi66
pradeepnegi66
Level 2
September 26, 2018
Solved

Inbound and outbound

Hi anyone can help me..

What is inbound and outbound in Adobe campaign and how can we will use for offer.

Thank you in advance for your assistance.

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prateekm9663569
prateekm9663569Accepted solution
September 27, 2018

Hi Pradeep,

In general, Inbound offers are the offers which are not sent to the customers wherein the customer visits the offer on its own. For example, Webforms/Surveys where a customer reaches by browsing a website.
Outbound offers are the offers which are sent to the customer through any of the channels. Example, Emails, SMS etc.

You may refer the link: Offers on an inbound channel 


Thanks,
Prateek Malik

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2 replies

prateekm9663569
prateekm9663569Accepted solution
September 27, 2018

Hi Pradeep,

In general, Inbound offers are the offers which are not sent to the customers wherein the customer visits the offer on its own. For example, Webforms/Surveys where a customer reaches by browsing a website.
Outbound offers are the offers which are sent to the customer through any of the channels. Example, Emails, SMS etc.

You may refer the link: Offers on an inbound channel 


Thanks,
Prateek Malik

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pradeepnegi66
pradeepnegi66Author
Level 2
September 27, 2018

Thank you prateekm1593

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