How can an SMS platform be integrated with Adobe Experience Platform for real-time customer engagement?

Hi ​@Rameezb, 

I’ve worked on a similar setup using Twilio with Adobe Journey Optimizer.

For real -time triggers, I’d use AEP events or audience qualification to start a joourney in AJO, then send the SMS through Twilio as part of that journey. 

For the integration approach, Twilio can be configured as the SMS provider in AJO. If you need more control, you can also use a custom action/API call, taking into account the middleware layer. 

For high volume, messaging, I’d recommend having middleware between AJO and Twilio to manage retries, rate limits, logginh, dedups, and error handling. 

For compliance and security, consent should be managed before sending, transactional and promotional messages should be separated, opt-out rules need to be respected, and only the minimum required customer data should be sent to the SMS provider.

Adobe also supports other providers like Sinch and Infobip, although I haven’t personally used them yet. In my case, Twilio has worked well for this type of integration. 

I attach you Adobe documentation for your reference: Configure Twilio provider

Hope it helps you and if not don’t hesitate on coming back for further clarification.

Best regards, 

Celia Castilla