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C
Clemens-1
Level 2
February 7, 2022
Question

High Ratio of Device Type unknown in Reports

  • February 7, 2022
  • 1 reply
  • 677 views

We see in our reports a high ratio of unknown for device types (and operating system too) - up to 40%. Is it possible to update the classifications to get a lower ratio of unknown device types?

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1 reply

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe Employee
Adobe Employee
February 10, 2022

Hi Clemens,

 

I would recommend reaching out to Campaign Support and providing them with more details around the reporting and what you are experiencing. We typically don't need to perform ad-hoc updates to the classifications, so something else is likely going on.

 

One thing to note is that Apple's newest iOS 15 allows devices not to be tracked, so if you have a high concentration of iOS users who have adopted iOS 15, this may be the cause of the increase.

 

https://experienceleague.adobe.com/docs/deliverability-learn/deliverability-best-practice-guide/additional-resources/technotes/apple-mail-privacy-faq.html?lang=en

 

Regards,

Craig

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