Solved
Email - Conditional Content
Probably a silly question but can I change the if statement to read <% if ( <FIELD> != <VALUE> ) { %>Insert content here<% } % > to select data that does not equal my value?
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Yes you can absolutely use it.
More information here https://docs.campaign.adobe.com/doc/AC6.1/en/DLV_Personalizing_deliveries_Conditional_content.html
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