Definition of Distinct clicks | Community
Skip to main content
S
Seungyeon_Chae
June 30, 2020
Solved

Definition of Distinct clicks

  • June 30, 2020
  • 1 reply
  • 1304 views

Hi, 

 

I want to ask about definition of distinct clicks.

The manual says; Distinct clicks for the population reached : Number of distinct people having clicked in a delivery at least once.

Then the statics should not exceed 100% in my understanding.

But I can see there is some case that exceed 100%.

Why is it happen? (There were three hyperlinks in Campaign, so I wonder that are affect distinct click)  

 

 

Please let me know if I have any misunderstanding about this issue.

 

Thanks,

Seungyeon

This post is no longer active and is closed to new replies. Need help? Start a new post to ask your question.
Best answer by DavidKangni

Hi,

Let say you receive a delivery and you clicked it on 2 different platforms (laptop and mobile). Because of the cookies and/or UUID, Adobe will consider that you reached 2 users.

to summarize, you have 1 sent and 2 clicks basically 200% of distinct clicks.

 

Hope that helps

Thanks,

David

1 reply

DavidKangni
Community Advisor
DavidKangniCommunity AdvisorAccepted solution
Community Advisor
June 30, 2020

Hi,

Let say you receive a delivery and you clicked it on 2 different platforms (laptop and mobile). Because of the cookies and/or UUID, Adobe will consider that you reached 2 users.

to summarize, you have 1 sent and 2 clicks basically 200% of distinct clicks.

 

Hope that helps

Thanks,

David

David Kangni
    Terms & ConditionsAccessibility statement

    Loading footer...