Can we use Option Variable in personalisation block

Hi team,

I want to use the generalised URL in few of the templates.

For that i have created one option variable and have given the URL Link in the option variable.

Now in personalisation block i want to use that link and through <a href > i have included Option variable.

But while deploying template i am unable to see that as a link. Below is the snippet

<a href="<%= include option='URL_Link' %>" style="text-decoration: none; color: #0096db; font-family:Arial,sans-serif;" xt="SPCLICK" name="Start_Now" target="_blank">

Start Now  &rsaquo;

</a>

Here "URL_Link" is the name of Option variable whose value contain one URL.

Please help me with this.

Thanks