Can we pass segmentation data from ACS to AA? | Community
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DataDriven-Em
April 26, 2024
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Can we pass segmentation data from ACS to AA?

  • April 26, 2024
  • 1 reply
  • 968 views

We use Adobe Analytics to report on website conversions/revenue. We currently pass ACS data for delivered, opens, and clicks and we are able to break-out by the campaign label or delivery label. We'd like to be able to see reports in AA broke out by audience segments but is there a way to relate this data? ie - could we add a variable tracking tag to URLs? Or is there a way to create a report based on custom profile attributes that could integrate with Adobe Analytics?

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Best answer by SatheeskannaK

@datadriven-em If you want to include the audience segment details use the segment code in the ACS via workflow which will be available in dynamic reporting and also will be part of the delivery logs. Additionally, you can have the segment code in URL tracking. 

1 reply

SatheeskannaK
Community Advisor
SatheeskannaKCommunity AdvisorAccepted solution
Community Advisor
April 30, 2024

@datadriven-em If you want to include the audience segment details use the segment code in the ACS via workflow which will be available in dynamic reporting and also will be part of the delivery logs. Additionally, you can have the segment code in URL tracking. 

Thanks, Sathees
    D
    DataDriven-EmAuthor
    April 30, 2024

    @satheeskannak Will ACS populate the segment code as a variable within the URL tracking tag? Or would this need to be applied manually to each mailing/URL?

    SatheeskannaK
    Community Advisor
    SatheeskannaKCommunity Advisor
    Community Advisor
    April 30, 2024

    You will have to add the segment code as a UTM parameter for each URL.

    Thanks, Sathees
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