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RyanB4
June 22, 2021
Solved

Adobe Campaign Standard being replaced by Adobe Journey Optimizer?

Hi all - 


I see a lot of similarities between AJO and ACS but was curious if AJO will replace Standard? Thanks!

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Craig_Thonis
Craig_ThonisAccepted solution
Adobe Employee
June 23, 2021

Hi Ryan,

 

They are similar in nature and AJO does provide additional functionality. That said nothing official has been released as to whether or not ACS will be getting replaced.

 

Regards,

Craig

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3 replies

Craig_Thonis
Adobe Employee
Craig_ThonisAdobe EmployeeAccepted solution
Adobe Employee
June 23, 2021

Hi Ryan,

 

They are similar in nature and AJO does provide additional functionality. That said nothing official has been released as to whether or not ACS will be getting replaced.

 

Regards,

Craig

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    Sukrity_Wadhwa
    Adobe Employee
    Sukrity_WadhwaAdobe Employee
    Adobe Employee
    June 24, 2021

    Hi @ryanb4,

    To add more to Craig's answer, this thread might help you get more clarity: Adobe Journey Optimizer FAQ

    Thanks!

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    Sukrity Wadhwa
    AshL19
    March 8, 2022

    Will AJO have some features that Campaign Classic has but not Campaign Standard. Example - AMP content in emails that Classic supports but not Standard? 

     

     

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