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M
mm2021
Level 2
January 12, 2023
Question

Adobe Campaign Standard - Appending Link Label to Email Links

  • January 12, 2023
  • 2 replies
  • 1879 views

Hello,

 

I'm trying to figure out how I can append the Link Label to all clicks in our emails, and in addition, the following: 

1 - See it in the address bar once link is clicked

2 - use "utm_content" to pass the link label to Adobe Analytics

Do I need to add "utm_content" to the Brand Tracking URL configuration (Web Analytics) section? Also, any changes I need to make to the NmsTracking_ClickFormula & NmsTracking_OpenFormula?

 

Thanks!

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2 replies

D
derekw42533281
Level 3
January 13, 2023

To update your Link Labels, click the Link icon on the side of the email, and you will see a screen like this below, where you can modify your label and category.

 

Yes, add the UTM param in the brand configuration and add in the value content.tracking.clickLabel (I'm not 100% sure with the content path is for the click labels)

 

Hope this helps.

 

M
mm2021Author
Level 2
January 13, 2023

Thank you! Appreciate the response. Yes it does help. So adding the UTM param in the brand configuration will apply to the address bar and pass it to AA? Basically does both?

D
derekw42533281
Level 3
January 13, 2023

Yes. We use it for GA, not AA, but as long as your AA is configured correctly, it should pull it. 

M
mm2021Author
Level 2
January 27, 2023

I am still not having any luck. My latest attempt has been on NmsTracking_ClickFormula. I appended "<%= context.tracking.urlLabel %>" and it is still not working. 

 

Any other thoughts from anyone? 

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