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nikitarama
December 8, 2022
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Which takes priority for user reconciliation, uuid230 or rcpid?

  • December 8, 2022
  • 1 reply
  • 710 views

We are implementing web tracking logs in Campaign v7 in anonymous mode.

There are some situations where our users share devices to authenticate to our site, so many recipients could share a uuid230 cookie.

If we send a rcpid name/value pair with the web tracking tag, does this rcpid in the recipient schema take precedence over the uuid230 cookie? I see in the documentation that it overrides the session cookie with the broadlog ID, but is this true for the uuid230 cookie as well?

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Best answer by akshaaga

Hi @nikitarama -

The behavior of web tracking logs depends on the specific implementation. If the rcpid name/value pair is present in the web tracking tag, it will typically override the recipient identifier stored in the session cookie (such as the uuid230 cookie). The rcpid is used to identify a unique recipient and can be used to override any existing recipient identifier stored in a cookie. This is because the rcpid is considered a more up-to-date and accurate identifier for the recipient.

It is important to note that the behavior of web tracking logs and the way they are implemented can vary depending on the solution you are using.

1 reply

akshaaga
Adobe Employee
akshaagaAdobe EmployeeAccepted solution
Adobe Employee
February 9, 2023

Hi @nikitarama -

The behavior of web tracking logs depends on the specific implementation. If the rcpid name/value pair is present in the web tracking tag, it will typically override the recipient identifier stored in the session cookie (such as the uuid230 cookie). The rcpid is used to identify a unique recipient and can be used to override any existing recipient identifier stored in a cookie. This is because the rcpid is considered a more up-to-date and accurate identifier for the recipient.

It is important to note that the behavior of web tracking logs and the way they are implemented can vary depending on the solution you are using.

N
nikitaramaAuthor
February 9, 2023

Thanks @akshaaga !

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