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joannadgn
joannadgn
Jul 18, 2019 4:15 PM UTC
Solved

What is the difference between an architect and business practitioner?

Can anyone tell me specifically how the roles of an Adobe Campaign architect and business practitioner differ?  Thanks!

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    Jonathon_wodnicki
    Jonathon_wodnickiAccepted solution
    Community Advisor
    Jul 18, 2019 8:22 PM UTC

    Hi,

    Yes, those are directly in the purview of BP.

    Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.

    Thanks,

    -Jon

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    4 replies

    Jonathon_wodnicki
    Community Advisor
    Jonathon_wodnickiCommunity Advisor
    Community Advisor
    Jul 18, 2019 7:53 PM UTC

    Hi,

    In general an architect is responsible for the overall solution design and its technical implementation (architecture, integrations, customizations), e.g. configuring environments.

    Business practitioner is more operational, collecting marketing requirements and implementing them within the framework provided by the architect, e.g. making campaigns.

    Thanks,

    -Jon

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      joannadgn
      joannadgnAuthor
      Jul 18, 2019 7:59 PM UTC

      Thanks so much, Jon.  Does the business practitioner role also include some html/css development and creating/modifying workflows?  I'm trying to figure out which certification level best matches my current work in Campaign.

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      Jonathon_wodnicki
      Community Advisor
      Jonathon_wodnickiCommunity AdvisorAccepted solution
      Community Advisor
      Jul 18, 2019 8:22 PM UTC

      Hi,

      Yes, those are directly in the purview of BP.

      Level-wise if there had to be a ladder for ACC certs in terms of product-specific depth it would roughly go: Sales > BP > Dev > Architect, though the groups are disjoint and have different responsibilities.

      Thanks,

      -Jon

      Translate
        joannadgn
        joannadgnAuthor
        Jul 18, 2019 8:25 PM UTC

        Very helpful.  Thanks again!

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