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bcollado
Level 3
May 28, 2024
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TEST A/B Send Time Optimization

  • May 28, 2024
  • 1 reply
  • 1019 views

Hi,

 

I would like to ask if theres any way to apply the test A/B in a workflow but testing which time hour is gonna be the best to send our emails.

 

I only have found this documentation but nothing refering to the sending hour: https://experienceleague.adobe.com/en/docs/campaign-classic/using/sending-messages/a-b-testing/use-case/a-b-testing-use-case

 

Thanks in advance as always

Kind regards,

Blanca

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Best answer by AkshayAnand

Hi @bcollado 

 

The best time should always be the live hour or the most engaging time when you can engage most of the customers. We generally target our most campaigns between 9-11am or 6-8pm.

Also, A/B test has the waiting time too, hence the sincere customers would have sufficient time to visit the campaign if they lost initially.

 

But ultimately, it's the decision of your business logic/use case and target customers which would help you decide the campaign's best suited time.

 

Regards

Akshay

1 reply

AkshayAnand
Community Advisor
AkshayAnandCommunity AdvisorAccepted solution
Community Advisor
May 28, 2024

Hi @bcollado 

 

The best time should always be the live hour or the most engaging time when you can engage most of the customers. We generally target our most campaigns between 9-11am or 6-8pm.

Also, A/B test has the waiting time too, hence the sincere customers would have sufficient time to visit the campaign if they lost initially.

 

But ultimately, it's the decision of your business logic/use case and target customers which would help you decide the campaign's best suited time.

 

Regards

Akshay

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